On Sunday 23rd July, everyone’s favourite entrepreneur and madman Elon Musk announced that Twitter will be rebranding as simply “X” - an “everything app”.

Twitter’s new CEO, Linda Yaccarino says,

X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.

Time will tell to find out what that actually means.

In the meantime, Musk turned to the internet to come up with a logo in the early hours of the morning.

The internet answered with @SawyerMerritt submitting a letter X taken straight from the Special Alphabets 4 font and on Tuesday the new ‘logo’ went live, replacing the globally recognisable Twitter bird and stripping the already dying platform of all its brand equity.🤦🏼

The new X logo projected on Twitter HQ

The memes shortly rolled in, the xvideos account got suspended, and Twix started trending (you know… Twitter + X = Twix).

Twitter has been on a steady decline since Musk took over and this latest change feels like the nail in the coffin to completely kill the service once and for all!

Good thing we have Threads now. You can follow me there if you want, threads.net/@ajaykarwal.

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So there we have it. It’s been a weird week, and we’re only half way through it.

You can see an in-depth summary of the events leading up to this on Know Your Meme.

Happy Tweeting! (Or X-ing? I don’t know what it’s called anymore)

Ajay 🐤 𝕏

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Before you go….

Here’s a cool video.

You’ve gotta love how the Japanese overengineer mechanical pencils. I want one with all these features in it!